Kathmandu, Nepal, July 1, 2025: boAt, India’s #1 audio wearable brand, officially announces its arrival in Nepal, marking a significant milestone in the brand’s international journey. Although boAt has already made strong inroads into the Nepal market, it is now formalizing its presence with the official launch of its highly acclaimed Nirvana series. The premium Nirvana series, which includes top-performing ANC-enabled earphones and earbuds, will now be available across leading offline and online retail platforms in Nepal.
boAt has carved a dominant position in the audio wearables space and is ranked among the top three brands in the category in just a few years since entering Nepal, which is a testament to its strong resonance with the consumers in Nepal.
Distributed nationally by TeleTalk Pvt. Ltd., a Ramesh Corp. entity, boAt has swiftly become a go-to choice for young, tech-savvy consumers in Nepal, known for its signature blend of cutting-edge technology, sleek design, and affordability. TeleTalk, caters to the fast-evolving telecommunications and consumer electronics landscape in Nepal. With a strong distribution network and strategic global partnerships, the company plays a key role in delivering innovative technology solutions to Nepalese consumers.
“Nepal has always held a special place for us, and we are delighted to formally mark our presence in this vibrant and growing market. The response from Nepalese consumers has been extremely encouraging, and we are grateful for the trust they have placed in our brand. With the introduction of our premium Nirvana series, we reaffirm our commitment to delivering high-quality, design-driven audio experiences that cater to the evolving lifestyle needs of today’s consumers”, said Aman Gupta, Co-founder and Chief Marketing Officer, boAt
Pratik Jalan, Executive Director, TeleTalk adds, “With this official announcement, boAt is set to double down on its commitment to Nepal, bringing a broader portfolio of lifestyle-focused audio and wearable products to the market and deepening its connection with a rapidly growing fan base.”
boAt’s growth in Nepal mirrors its meteoric rise in India. boAt’s commitment to innovation, design, and community engagement continues to fuel its regional and global expansion.
About Imagine Marketing Limited
Incorporated in India, Imagine Marketing Limited (IML) operating primarily under the “boAt” brand, offers a product portfolio ranging from audio, wearables and charging solutions products. Under the Imagine umbrella, boAt was incorporated and was able to disrupt the audio industry to become the #1 in India in branded personal audio companies in value and volume for Calendar Year 2024 (Source: Redseer report). boAt’s portfolio offers well-designed, lifestyle-oriented, technology-enabled products at accessible price points targeted at young and digitally enabled consumers. IML has associated itself with global names such as Qualcomm-power products and Dolby enabled audio features to innovate their products and is backed by South Lake Investment Ltd, an affiliate of the Warburg Pincus Group, Qualcomm Ventures LLC and Fireside Ventures Investment Fund I (Scheme of Fireside Investment Trust).
The company currently has offices across Delhi, Mumbai & Bengaluru. Website – https://www.boat-lifestyle.com/
